Expressing a mood, unfolding sequential information. layering illustrations.
A conceptual website design for mind/body services. This site design aims for a youthful audience by focusing on celestial and futuristic design trends and using many fun fonts to depict cosmic energy and mystical powers.
BLACK HERITAGE MUSEUM OF ARLINGTON
MUSEUM BRANDING & Consulting
Museum consulting services began with an assessment of the current museum. Then I addressed missing foundational graphic assets, adding creative, branded merchandise, designing room flow, and suggesting physical exhibition design elements, educational programs, and funding opportunities. The overall primary needs for the museum hinged on creating community awareness and legitimacy; therefore beginning this project by designing a suite of branding elements was essential.
Phase 1: Decide on creative style
My client, a Reiki Master, saw my celestial design (Mind/Body) and asked me to design her something with a watery, painterly, hand-made, and relaxed feeling; in our 1st phase, I presented mood boards with four choices of imagery and font styles. My client liked types featuring gold and blues touches to enhance the luxury feeling of self-care and water. We created wireframes and the eventual website she took over in 2021 seen in Phase 2 below.
Phase 2: Final design
Fashion Exhibition /Fashion Rental Service
This conceptual exhibition website serves a niche audience who collect fashion. This audience desires to both learn and engage with special wearables. This website design offers exhibition experiences, a rental exchange and an artifact diary so users can track and share their experiences wearing a notable garment. It's clean, art museum - style design reflects the value and importance of the garment as both art object and artifact. It includes an interactive timeline to catalogue the user experiences of rental artifacts, and features an exhibition page. about special collections.
Music Streaming Website Design
Sherri Sosslau is the actual name of the incomparable DJ Hot Sauce, who spins her eclectic playlists on WAMU once a week. With this simple site, I leveraged her prior assets to allow her fans to stream her music all day, any day they want. I also created a new logo.
Theater / Arts education website, social graphics, photography, illustration.
Lola's Lab produced immersive, live-action, story-based events and was moving to an online experience. Although online learning communities were still in their infancy and Zoom did not yet exist, this design mocked up a web-based portal where kids could sign in, follow the episodes, download projects and share them in a creative community. This design featured my photography, illustration, and costume design.
Gerald O. Young
Retail Website Design
In 2020, Georgetown Tobacco, a 50-year-old company, was ready for a website refresh. This preliminary design focused on warm, rich hues and an upscale, historical retail shop experience. The front page design tempts the viewer with a transparent feeling of looking through the front windows of the historic destination.