Websites are a place to express a mood and unfold a journey sequential, informational journey.
I use my own illustration or from other artists as it fits the mood.
My client, a Reiki Master, discussed a feeling of flow, of water and light. After seeing my design below, she approached me to design something for her, but more "watery." With that information I designed the 4 choices of imagery and font styles on the mood board a little farther down below. She liked styles that featured a hand made feeling and touches of gold, to enhance the luxury feeling of self care.