I consult on experiencial storytelling in a variety of ways, seeking out clients and helping them develop their stories as an account manager, liaison and creative director.
I've worked on exhibition flow, curation, artifact management/conservation, installations, interpretive programs, digital exhibit concepts, graphics and websites, client/fabrication team liaison, fabrication budget management, proposal and bid development.
My work in theater and visual art is what makes me a dramatic and visual storyteller. In this vein I've written, produced, directed and designed for stage shows, films.
But I think it's my experience as an educator of immersive experiences and special events that allows me to interpret the content and design the experience in a way that is way more valuable than if it were just beautiful.
Gerald O. Young
Helicopter Operations Facility
Museum exhibit fabrication sales liaison, creative direction of the helicopter sculpture and acoustic photo wall
The Gerald O. Young helicopter facility covered 2 floors of exhibits including a dedication zone with timeline and life like mannequin of hero, Gerald O. Young; an iconic 17 foot custom sculpted helicopter hanging in the atrium, an auditorium with photo acoustic panels and video timeline wall, a heritage lounge with memorabilia evoking the golden age of flight, custom wood work and new kitchen, exhibit panels in 5 staff briefing rooms, a 65 inch touch-table with custom programming, artifact cases and labels, custom award exhibits and chain of command leadership displays.
In addition to selling the entire 2 floor project which was based on a host of physical and interactive creative ideas for the clients empty facility, (total budget $859,000.00) I also creative directed and project managed certain highly artistic aspects of the project. Creating a piece of art was unusual for the military client and required special attention to stakeholders to make everyone feel comfortable going forward with the artful vision I had in mind. I supervised the entire facility budget and carefully protected the art budget for one specific piece, a 17 foot hanging helicopter sculpture in the atrium, knowing that this iconic piece would be the one that makes the entire facility come alive and would unify the facility exhibits.
My idea for a sculpture in this spot was inspired by the pre-existing wrap around staircase, which I imagined would allow the viewer to approach it from many angles and peer into it as they climbed to the second floor. I selected the artist to create this inspirational piece. I also directed the creation of a sculptural acoustic wall for the auditorium. The sculpture was created though the use of the clients photography applied on dimensional shapes that enlivened the space while buffering the sound.
For the rest of the space, I visualized the needs for the whole facility, developed initial mood board and presentation for the sale, managed the team and controlled the budgets and guided the development of all the features through the phases of design, fabrication and install in the 2 floor space with a team of designers, artists, fabricators, vendors and installers.
As of result of the work on this project, the Andrew's Air Force Base Wing Commander was extremely impressed and referred our team to Air Force One. He noted first among the exhibits, the impressive hanging helicopter sculpture.
Gerald O. Young
40 Years App
Meridian International "40 years" app
Museum exhibit fabrication sales, creative direction
The 40 Years app was a creative response to the Meridian's desire for a media component in their traveling photography exhibition. Although the initial request was for a motion graphic to be shown at the exhibit, I suggested we create an app approach instead, because it would bring more value to the client.
This App allowed for audiences to see the entire exhibit online and learn more about select photographs through a hunt for the QR code easter eggs that unlocked games, interactive postcards and animations and videos. Each of the games and postcards resulted in fun, sharable challenges to enhance marketing of the exhibition tour.
As a result, in addition to exhibit audiences who participated at the exhibits physical locations, audiences all over the world were able to play though a combination of acquiring codes on the client's website and using them on the same phone based exhibit app. Using this strategy, the exposure was brought to the exhibition and also to the client.
App development collaboration with subcontractor Trivium Interactive.
WWII Through Russian Eyes
Ballston Forest of Knowledge
(a.k.a. "The Eyes")
Interactive public art , experience design, storytelling
I designed this interactive place-making experience for the Ballston Public Display of Innovation exhibition. Though technology, this experience instigated communication, conversation and discovery with flora taken for granted in public spaces. It beckoned the user to discover if there was more to a place or a thing than they ever realized.
The experience was created in a busy public square which had a tree in the center. I designed an experience of sixteen, 4' wide sculptural eyes that could emote with LED designs amidst the leafy branches of a tree. Using a connected mobile web application, participants would to log into the Eyes app from their personal devices and respond to questions from the tree. Upon submitting an answer, the eyes would "emote" back with colorful visual communication. The ongoing Q&A style conversation between the user and the tree revealed the story of each soul that was awakened and created emotional connection between the person and the tree. Depending on personalities and amount of people engaging, up to 5 souls could be revealed and awakened from the tree at once- The Flirt, The Baby, The Elder, The Raver, The Grump. Each soul was designed with distinct personalities, visual representation and circadian rhythms.
The eyes were a collaboration by the Illumination Coalition consisting of myself (writer, designer), Bardia Jaan (producer), Adam Eig (welder) and Branden Hall (developer). This temporary project also enjoyed re-installation in the contemporary gallery at the Artisphere, in Rosslyn, VA.
Public Displays of Innovation, the exhibit festival, won a Merit Award in the 2015 Downtown Achievement Awards from the International Downtown Association.
Artifact conservation manager, exhibit technician, American team liaison
A traveling exhibit of over 500 famous and infamous artifacts loaned from the Russian Central Armed Forces Museum in Moscow. A joint venture between the Americans and the Russians, directed by Mark Talisman, Founding Vice Chairman of the Holocaust Museum, Washington, DC.
This fascinating exhibit immersed guests behind enemy lines. A dramatic walk though, participants eventually found themselves in a recreation of hitlers bunker office, viewing the actual war maps and globe with Nazi insignia on dominated areas, Hitlers, shoes, Stalins coat and pistol, the Key to the Reichstag, flags, partisan puppets, a crumbling section of the berlin wall, among other sensitive items.
I was first called in to consult on display of the exhibit textiles and as I toured the artifacts, I made the team aware of a host of other considerations for the display, care and travel of all other exhibit items. At this point I was then asked to join the team as manager for all 500 artifacts.
As a result, I was able to consult creatively on the exhibit so that the the artifacts were better protected while the participants still felt immersed and the diplomatic relationship between the Russians and the Americans stayed intact so the tour could continue.