Meridian International "40 years" App
The 40 Years app was my creative response to the clients initial desire for a short animated video in their traveling photography exhibition. I suggested we create an app approach instead, because it would bring more value to the client. This App allowed for audiences to see the entire exhibit online and learn more about select photographs through a hunt for the QR code easter eggs. It also socially marketed the exhibit tour through sharable digital postcards and game challenges created during experiences. The app included 2 games, 1 interactive postcard and an animated video. In addition to exhibit audiences at the show it'self, audiences all over the world could also play though a combination of acquiring codes on the client's website and using them on the same phone based exhibit app. Using this strategy, the exposure was brought to the exhibition and also to the client.
App development collaboration with subcontractor Trivium Interactive.