featured project: party animals
public art, exhibition panel graphics, marketing
The Party Animals project selected artists to represent 100 donkey's and 100 Elephants in the largest public Arts project to ever take place DC. 200 artists participated and were featured in a PBS documentary and coffee table book.
The DC public went wild over the art, going on scavenger hunts to see them all. With so many people asking questions about the project and how the creatures were made, I took the liberty to design text panels (seen here on the right) to sit near the sculpture. I also initiated an artisan call center during the PBS airing and organized a co-marketing opportunity for the public to meet me and preview summer specialties at the location of Whole Foods, the sculptures sponsor.
As a result, Watermelophant was one of the most popular designs and received one of the highest bids at auction for the DC arts commission generating over $5,000 in funds for the DC commission on the Arts. It was so popular that a mini sculpture was also commissioned and Watermelophant was featured on the Party Animals collectable poster.
I met some of my best friends in that exhibition and I would later sit on the Arts Commission and the Public Art Committee, and Cultural Arts Steering Commitee in Arlington, VA.