featured project: party animals
public art, exhibition panel graphics, marketing
The DC Commission on The Arts and Humanities selected artists to create 100 donkey's and 100 Elephants to engave visitors in public art all around the city. The project became a cultural phenomenon that was featured in a PBS documentary and coffee table book.
The DC public went wild over the art, going on scavenger hunts to see them all. With so many people asking questions about the project and how the creatures were made, I took the liberty to design text panels (seen here on the right) to sit near the sculpture. I also initiated an artisan call center during the PBS airing and organized a co-marketing opportunity for the public to meet me and preview summer specialties at the location of Whole Foods, the sculptures sponsor.
As a result, Watermelophant was one of the most popular designs and received one of the highest bids at auction for the DC arts commission generating over $5,000 in funds for the DC commission on the Arts. It was so popular that a mini sculpture was also commissioned and Watermelophant was featured on the Party Animals collectable poster.
This project ignighted my love for public art and as a result, I eventually would become an Arts Commissioner on the Public Art Committee, and the Cultural Arts Steering Committee of Arlington, VA.